Effective business networking goes beyond simply attending events or setting up a LinkedIn profile. Whether you’re skilled at networking on LinkedIn but struggle to make an impact at in-person business events or are the opposite—excel at face-to-face interactions but find LinkedIn daunting—there’s room for improvement in both areas.
Networking plays a critical role in building a successful career. It’s not just about the occasional handshake at a business expo or gathering—it’s about consistently fostering meaningful relationships both online and offline.
Are you finding it hard to connect with professionals in your industry, especially at trade shows and other business events? Whether you’re an introvert or an extrovert, understanding the traits of expert networkers can help you improve your networking skills and establish valuable relationships.
Let’s break down how to network effectively at business events and on LinkedIn.
What is Business Networking?
Business networking involves building and nurturing professional relationships with individuals or organizations that can offer business opportunities, referrals, advice, or support. Successful networking isn’t about being a great salesperson—it’s about effective communication, active listening, and adding value to every conversation.
Whether you’re an introvert or extrovert, building relationships based on mutual trust and respect is the key to creating a network that helps you advance professionally. Networking can take place both in person (at events like trade shows) and online (via platforms like LinkedIn), so a successful networker should be able to thrive in both environments.
How to Network on LinkedIn
Having a LinkedIn profile is essential for advancing in your career, but simply creating one isn’t enough. You need to be proactive and engage with others to make meaningful connections. Here are some effective strategies to network on LinkedIn:
1. Create and Share Content
Share insightful articles, videos, images, and other forms of content that showcase your expertise. Doing so allows you to engage with like-minded professionals and expand your reach. Posting regularly helps you establish credibility and stay top of mind within your industry.
2. Comment and Like Posts
Engagement on LinkedIn doesn’t just mean posting your own content—it’s also about interacting with others. By commenting on or liking posts, you show your support and interest, which can spark conversations and lead to new connections.
3. Join LinkedIn Groups
Joining groups that are relevant to your industry or interests allows you to connect with professionals who share your goals and values. Engaging in these groups can help you exchange knowledge, collaborate, and build relationships. A great example is our BusinessTalk and Blogs group.
4. Use LinkedIn’s Search Tools
To grow your connections, take advantage of LinkedIn’s advanced search feature. You can filter by location, job title, company, and more. Additionally, you can ask your existing network for recommendations or find people in groups related to your industry.
5. Personalized Connection Requests
When sending connection requests, always include a personalized message. This shows you’ve put thought into your approach and helps break the ice. It’s a great way to start a conversation and establish a relationship right from the beginning.
Networking at Trade Shows and Expos
In-person networking requires a different set of skills. Business events like trade shows and expos offer a wealth of networking opportunities, but making meaningful connections requires preparation and confidence.
Here are some tips for networking effectively at these events:
1. Prepare Ahead of Time
Do your research and plan ahead. Set clear goals for what you want to achieve and identify the people or companies you’d like to meet. Successful networkers walk into events with a strategy for how they’ll engage with others.
2. Be Approachable and Confident
Confidence is key in networking. Approach people with a friendly demeanor and an open mind. People are more likely to engage with someone who is warm and approachable.
3. Listen and Ask Thoughtful Questions
Genuine curiosity and active listening go a long way in building trust. Ask insightful questions, listen attentively, and focus on building rapport. The goal is to form a meaningful conversation, not just exchange business cards.
4. Follow Up
One of the most important habits of successful networkers is following up after meeting someone. Whether it’s sending a thank-you email or requesting a follow-up meeting, showing you remember the interaction keeps the connection alive and strengthens the relationship.
10 Habits of Successful Networkers
To elevate your networking skills, you can adopt these habits:
1. Set Clear Goals
Understand what you want to achieve from networking. Whether it’s gaining new clients, learning industry insights, or forming partnerships, having a goal helps keep your efforts focused.
2. Be Proactive
Don’t wait for others to approach you. Reach out, take the initiative, and create opportunities for connections.
3. Be a Good Listener
Networking isn’t just about talking—it’s about listening. Be interested in others, ask meaningful questions, and let them share their thoughts and experiences.
4. Add Value
Be helpful. Offer your expertise, resources, or connections that can help others in your network. When you add value, people will remember you and be more inclined to return the favor.
5. Be Authentic
Authenticity breeds trust. Be genuine in your interactions, and avoid coming off as insincere or self-serving. People want to work with others they can trust.
6. Be Dependable
Follow through on promises. If you say you’ll send a follow-up email or introduce someone, do it. Being reliable builds trust.
7. Be Strategic
Networking isn’t just about expanding your list of contacts—it’s about creating relationships that will help you achieve your goals. Be strategic in who you connect with.
8. Be Flexible
Be open to meeting people at different times and locations. Flexibility can help you adapt to busy schedules and create more opportunities for connection.
9. Adapt Your Approach
Tailor your approach depending on the situation and the individual you’re engaging with. Understanding others’ needs and adjusting accordingly can lead to better outcomes.
10. Follow Up
The most successful networkers always follow up. Send a message after meeting someone to reinforce the connection and continue the conversation.
Conclusion
Whether you’re networking on LinkedIn or at business events, building meaningful relationships is essential for professional success. By applying these strategies and adopting the habits of expert networkers, you can enhance your ability to connect with professionals and achieve your career goals. Keep in mind that networking is an ongoing process—be patient, stay consistent, and watch your network grow.